3 Chandlers Street, Marshland

Description

INTRODUCTION
The sale of 3 Chandlers Street in Prestons Park exemplifies the impact of strategic marketing, presentation, and industry collaboration. This case study combines a detailed analysis with a straightforward approach to highlight the key elements that led to a successful sale.

CAMPAIGN OVERVIEW
The property attracted a steady amount of attention in a relatively soft market, with a total of 20 inspections over a three-week campaign. The owner invested just over $2,500 into the marketing of the property, which had a heavy online focus.

PRE-MARKET OFFER & AUCTION DYNAMICS
Initially, a pre-market offer of $875,000 was received, demonstrating immediate interest. However, the property's true market value was realised at auction, selling unconditionally for $895,500. This result was achieved with just a single bidder, where effective negotiation delivered the ultimate result.

INVESTMENT IN PROPERTY PRESENTATION
The owner’s decision to invest approximately $2,000 in staging the property proved to be a wise one. The professional staging accentuated the home's features, significantly enhancing its appeal to potential buyers.

DIVERSE APPEAL
3 Chandlers Street appealed to a wide range of buyers, from professional couples and young families to downsizers, thanks to its combination of a compact 420sqm section and a spacious 183sqm floor plan. A number of these buyers are still in the market for similar properties.

A COLLABORATIVE APPROACH
It's important to acknowledge that another real estate salesperson introduced their clients to the property. This demonstrates the value of collaboration and relationships across agencies. That's why I'm always happy to work in with agents across all brands.

ADVANTAGES OF A BOUTIQUE BRAND
The seller benefited from the personalized service and competitive fees of a boutique brand while also enjoying the reach of a large network. This dual advantage was instrumental in achieving the successful sale.

THE BUYERS
The property was purchased by a young professional couple, who are ecstatic with their purchase. They can't wait to call 3 Chandlers Street home!

CONCLUSION
The sale of 3 Chandlers Street in Prestons Park isn't just another real estate transaction; it's a perfect example of how the right strategy can make all the difference. If you're thinking about selling your home or are just curious about its current market value, let's have a conversation.

Every property has its unique qualities and potential, and I'm here to help you make the most of yours. With a customized approach to marketing and staging, and by leveraging a broad network, we can work together to make your property's story a successful one. If you're interested in discussing your plans or want to book a consultation to explore possibilities, visit www.calendly.com/calebgriffioen/marketappraisal. I'm looking forward to the opportunity to help you turn your real estate goals into a reality, just like we did with the owner of 3 Chandlers Street. Let's get started on your property's success story!