๐ฆ๐ผ๐บ๐ฒ๐๐ถ๐บ๐ฒ๐ ๐๐ต๐ฒ ๐๐ถ๐ป ๐น๐ผ๐ผ๐ธ๐ ๐น๐ถ๐ธ๐ฒ ๐ผ๐ป๐ฒ ๐ฏ๐๐๐ฒ๐ฟ, ๐ฎ ๐ฏ๐ถ๐ ๐ผ๐ณ ๐ฝ๐ฎ๐๐ถ๐ฒ๐ป๐ฐ๐ฒ, ๐ฎ๐ป๐ฑ ๐ฎ ๐ณ๐ถ๐ฟ๐๐-๐ต๐ผ๐บ๐ฒ ๐ฏ๐๐๐ฒ๐ฟ ๐๐ต๐ผ ๐ป๐ฒ๐ฒ๐ฑ๐ฒ๐ฑ ๐๐ถ๐บ๐ฒ.
We listed a townhouse on the edge of the central city.
Built in 2008, it was a bit bigger than most of the new stock nearby โ double garaging, good bones โ but it was still competing against shiny and near-new. That's the reality of that market right now.
The owners did everything right. Presented the home well, committed to staging and professional marketing, and priced it to compete. We didn't get the flood of enquiry we hoped for. But we got one serious buyer.
And that buyer was buying their first home.
They had questions โ lots of them. They were careful. They wanted time to take further advice before committing to anything. Some agents would have pushed. We gave them space.
They also communicated primarily by email because of work commitments. There's a reflex in this industry to pick up the phone, to get face to face, to accelerate. Sometimes that's right. This wasn't one of those times. We met them where they were at.
We got there.
Jack Cook joined me on this listing โ one of his first as part of our team โ and he handled the buyer communication with real maturity. The review the buyer left captures it well: "asked good questions about my situation and what I was looking forโฆ gave me good detailed answers to any questions I had. Was a very positive experience."
Not every campaign ends with a room full of bidders. Some of the best ones end with one buyer who felt heard, and a vendor who got a fair result.
That's enough.